Senior Creative / ACD at COPA90 London

Creativity showed up early in my life, just in a different form: on the football pitch. I was born to nutmeg people. And yes, that’s me teaching Vini Jr. how to do it. True story.

I first joined an ad agency in 2010. After moving through film production, marketing, and even a stint flipping burgers. Since then, I have had the privilege of learning from the best at major creative powerhouses in São Paulo and London, and of working across multidisciplinary projects, from native TikTok videos to high-budget TVCs and long-form content.

At this point, you can probably tell I love sports. Sure, most of my work is in sports, but at their heart, they’re rooted in human truths and insights that resonate far beyond it, for the same demanding, and at times chaotic, clients outside the sports world.

For me, being a creative still feels unreal. Every brief comes with the chance to change the world… Well, maybe let’s not overpromise. At the very least, we can make it more entertaining.

Ah, I don’t drink coffee. So drop me a line on my Hotmail (yes, I know) and let’s grab a beer.