ELECTROLYTES EDUCATION, DISGUISED AS A 1V1 MASTERCLASS
GATORADE “1V1 Showdown”
Gatorade wanted kids to know that electrolytes aren’t just for the pros. Let’s be honest: kids just don’t care about electrolytes. So we turned up the hype by bringing in our heavy hitters, Vini Jr. and Heung-Min Son, to speak about a hot topic among our public — 1v1 battles — and briefly mention how Gatorade (and electrolytes) can fuel them forward.
MAKE THEM DANCE, VINI
Before all that, we were asked to create a social-first film to announce Vini as the new brand ambassador. While everyone was obsessed with his dance skills, we flipped the script.
LAST GIRL STANDING
After Vini taught his signature tricks, some of the UK’s rising young female footballers put them to the test in a 1v1 showdown hosted by Man City’s Men’s and Women’s teams.