GIVING ONE FAN THE CHANCE TO LIVE THE GAME LIKE A PLAYER

MICHELOB ULTRA “THE SUPERIOR CALL UP”

BELIEVE THE AUCKLAND CITY HYPE 🔥

Fans don’t want to witness greatness from the sidelines. They want to be a part of it, which is why, for the 2025 FIFA Club World Cup, Michelob ULTRA gave one fan the once-in-a-lifetime chance to go to the competition as a member of Auckland City FC and, for the first time ever, live the game like a player.

Clio Sports / 3 Bronzes

A cryptic teaser from Agüero fueled rumours among fans.

Days later, he revealed the greatest prize in football history.

THE WINNER TRAINED WITH TEAM, TRAVELLED WITH THEM, WARMED UP ON THE PITCH PRE-GAME, PARTIED IN THE LOCKER ROOM AND MADE FOOTBALL HISTORY.

From the start, we identified that Auckland City would be a big talking point at the tournament. Michelob ULTRA sponsored the team and told their story across a 12-episode vertical series that put them (and the brand) into the global spotlight.