THE GOAT CHEESE CRISPS THE WORLD ASKED FOR
LAY’S “G.O.A.T. CHEESE”
It all started as an Instagram joke. People loved it, begged for it… and voilà! In just 10 minutes, we shot this one-take comedy gem to celebrate Lay’s new Messi-themed limited edition. 40 million views later… I’d say we nailed it.
MAKING DATA MORE EXCITING
FEDEX “THE DEFINING NUMBERS”
To announce FedEx as the new UEFA Champions League main data partner, we cooked up a 4-episode social series featuring Xabi Alonso, turning boring stats into pure excitement for the fans.
IMPARTIALITY IS OVERRATED (IN FOOTBALL, I MEAN)
TOPPER “THE BIASED BROADCASTER”
Long before everyone was jumping on the trend, Topper introduced the Biased Broadcaster. Forget commentators backing your rival. Mute your TV and tune in to our online radio, where the broadcaster deliberately cheers for your team.
STOP! IN BRISTOL, THEY DO THINGS THEIR OWN WAY
BRISTOL CITY WOMEN FC “PROUD TO BE DIFFERENT”
The social film begins as the kit launch you'd expect, before a Bristol creator hijacks it, turning it into something raw and unmistakably local. Guided by her, the film becomes a celebration of Bristol's creative spirit, revealing Bristol City Women as another thing the city proudly makes.
