HOW WE’VE DONE A MESSI CAMPAIGN WITHOUT MESSI

MICHELOB ULTRA “DON’T ASK SUAREZ”

We made history by orchestrating Messi’s first-ever Instagram comment.

Messi was set to star in Michelob ULTRA's Copa América Superior Access campaign, giving fans free tickets to his games and epic prizes. When he pulled back, we turned to his best mate, Luis Suárez. After all, if you want access to Messi, who better to ask than his best friend?

Clio Sports / 2 Gold, 3 Silver, 2 Bronze

And fans noticed it straight away.

We also made Suárez beg. So, please, don’t ask him.

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