THE WORLD’S FIRST OPEN SOURCE OPENING CEREMONY
To maximise Pepsi’s sponsorship of the UEFA Champions League Opening Ceremony, we needed to reinvent the show and take it to a new level. We created a new identity and gave fans the chance to be part of the action at the final in Istanbul. The hashtag #PepsiKickoffShow received thousands of entries and reached over 20 billion views on TikTok.
CALL OUTS
Our star-studded line-up of ambassadors called out fans to send their videos and join the fun.
PEPSI “THE KICKOFF SHOW”