REXONA HIJACKS THE 2016 OLYMPICS CONVERSATION
REXONA “EVERYDAY ATHLETES”
CONQUERING THE WORLD
In 2016, Rexona crashed the Olympic conversation without ever sponsoring it. Instead of classic sports ads, the brand celebrated everyday athletes, turning ordinary activities into Olympic sports. The campaign was picked up in multiple markets and ran across digital, print, OOH, mobile and local TV.
The campaign conquered over 24 territories. Russia. Turkey. Argentina. Australia. The lot. Here are some of the local adaptations.
MOTIONGAMES APP
Our MotionGames activity app concept was produced for the Argentinian market. At its peak, it reached the Top 5 in the Android store and inspired thousands of Argentinians to get moving everyday.
